Understanding the Digital Landscape
In our increasingly digital world, owning and managing your online presence is more important than ever. For creative businesses, your brand is not just a logo or a catchy slogan; it's the embodiment of your reputation, your values, and the trust your customers place in you. But with opportunity comes risk, and navigating the digital space can be fraught with potential pitfalls that could undermine your brand. Own-it Online Brand Management seminar is here to guide you through the complexities of protecting your brand in the virtual realm.
Essential Details of the Event
When planning to attend Online Brand Management - How to protect your brand online, mark your calendar for the 6th of November, from 5:30 to 7:30 pm. The event is conveniently scheduled to accommodate working professionals and takes place at the prestigious London College of Communication, embedded in the heart of the industry's hub.
Maximize Your Brand's Potential
With social media's rich platforms, businesses can engage a wide audience at relatively low costs. The power of these tools, when combined with a solid understanding of intellectual property (IP) rights, can amplify the impact of your brand. Learn to choose the right platforms, craft the perfect message, and employ a strategic mix of IP rights to build and safeguard your business's most valuable asset.
Meet the Experts
Shireen Smith - Legal Expertise Meets Practical Guidance
Shireen Smith brings a wealth of legal knowledge to the event. With a robust background in IP law and experience in aiding startups and SMEs, her insights are invaluable to any business hoping to thrive online. Her book, 'Legally Branded', is a resource no entrepreneur should be without.
Jacqueline Biggs - Navigating the Path to Successful Branding
No stranger to the intricacies of brand strategy, Jacqueline Biggs has honed her skills across continents and industries. With global brands in her portfolio, her proven methodologies are now accessible to startups and SMEs through her company, Blue Lemons, and her best-selling books, which you might be lucky enough to snag at the event!
Why Attend this Exclusive Event?
It's an unmissable chance to tap into industry-leading knowledge, gain access to practical tools, and network with peers. The interactive format ensures your specific questions are addressed, empowering you to protect your brand and enhance your online footprint strategically.
Unlock the Power of a Strong Online Brand
Engage confidently with social media, understand the pillars of a good brand name, and acquire the know-how to deal with issues like cybersquatters. Own-it opens the door to a deeper understanding of online brand management—ensuring you walk away with actionable strategies to apply to your business.
How to Enforce Your Brand's Integrity
Implementing your newfound knowledge comes next. Learn how to monitor your brand's online presence, take swift action against unauthorized usage, and maintain the brand authenticity your customers expect and deserve.
Related Content
How to Build a Brand
A strong foundation is pivotal. Start with the basics of brand-building before diving into the complexities of online management.
Integration with Travel Experiences
Understanding the importance of online branding transcends industries, influencing how consumers perceive everything—from creative businesses to their travel experiences. A robust online brand instills confidence, whether it's a traveler researching their next destination or a hotel showcasing its amenities. Just as brands build trust with their customers, travelers rely on clear, consistent messaging to guide their accommodation choices and overall journey. By owning your brand identity and employing sound online management strategies, the line between the tangible and virtual experiences offered to consumers is both strengthened and elevated.
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